Aleika
Alexun | Sat, 01/31/2015 - 21:30
Brief from client
Identity for a fashion jewelry online store, they are looking for strong empowered women ages 25-45, they want the identity to feel strong but feminine.
Same as previous option but with a different chromatic approach
.....
After some options presented to the client we decided to go for a Cherry blossom tree as icon trying to go for something very strong and grounded but with the capacity to be free (floating flowers and leaves) and a feminine look (on blossom,) by the clients request we include a butterfly in the middle.
I think there is to many elements on the icon but i really like the feel of it,I would really appreciate a second opinion on this one. thank you
