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All New Plumbing

Brief from client 

To refresh their current branding with something more professional and simple.

They want something simple and professional, It will mainly get used on vehicles so its important to have the logo dynamic to be able to use as a landscape format and portrait format.

This is what i came up with... i tried to keep a clean professional look. I made the symbol to look like some pipe work including the letters ANP.. im not sure how easy it is to read this but its not vital as the name is next to it and after all its a symbol not a piece of typography.

All comments welcome.. thanks :)

7 Comments

M@'s picture
345 pencils

Possible vehicle livery

Jon Askill's picture
52 pencils
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I like the idea, the type (All New Plumbing), the execution and overall style, but think it looks too forced and could be misread as 'MP' Plumbing in my opinion... but hey, I bet they'd go for it nevertheless.

M@'s picture
345 pencils

Thanks Jon, i have done a completely different option as well, but think this one fits the brief better. I can definitely see what your saying about people could read it as MP.. i was hoping the text next to it would help them to read it as ANP instead. I might need to tweak it a bit

M@'s picture
345 pencils

Anyone else care to comment?!?!?

princesslink's picture
2 pencils

I really like it, but like Jon said, I also read the symbol as "MP." I think that should be tweaked. (Other than that, good job!)

M@'s picture
345 pencils

Thank you! currently in the process of coming up with a new symbol

BrendanLloydDesign's picture
35 pencils
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I think it's a strong solution, although the large amount of separations bugs me a little bit. Have you tried without the pipes being separated? Anyways, good job!

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