APBT Research & Support

Hey Babymade I am Very glad to see you kept at it!
And i would like to add that this is a HUGE improvement from your previous versions!
I would like to critique and say that maybe you would like to get a different type-style it can still have that feel but maybe a little more style to it. Instead of a default font. I would also like to say I like your symbol it has been the best yet, but i do not think it says who you are or what you do yet.
I would say keep at it maybe come up with another symbol and tweak the fonts!

Not a bad start. The symbol is tipped on the bottom, I'd change that because it doesn't make me feel good. You should also align the two lines of text correctly, they are visually incorrect now.

Well HOLY SH!T!!! I was just saying on the other (pink) logo that you were just messing with our heads, and then I see this- it resembles an actual logo!!!! I'm SO tempted to just say 'Go with it!!" and be done, but there ARE a few things that could be changed to make this better.

Honestly though, this is SO MUCH BETTER than your other attempts. No drop shadows, no bad clip art, no photos! CONGRATULATIONS!

I would change the font of the main text to something a little more substantial, or just nicer looking than the subtext (right now they both look like plain ol' Times?), and I'd play around with other colors perhaps. And maybe use a small caps font for the main font, thus taking care of the 'y' descender swooping down into the subtext.

Seriously though, I cannot tell you how happy I am to see you make such a huge leap forward

You're finally making some strides and listening to the masses. Good for you baby. Like Sara, I'm tempted to just say go with it, but I wouldn't be doing my duty if I didn't give my opinion on how to make this logo better than it is. I would lose the dark to light blend. I don't mind the hot pink colouring. I would definitely change the font to something more friendly and less formal. Something without a serif. I'm not sure exactly what the symbol is to represent so maybe you can stylize it a little more. Add better curves, swoops and especially join it as one rather than 3 pieces joined at the hip. Then maybe move the name of the company a little further away from the symbol. I'd like to see yet another version after you've made some tweaks and changes. Still, far and away your best version to date!

Maybe I'm missing something but absolutely noting here gives any indication this is for a dog club, not even the name.