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Archers Business Solutions

Brief from client 

Service Provider for Business Solutions (Training, Coaching, Consultation and more)

2 Comments

safirworld84's picture

How do you see this logo?

Shawali's picture
1370 pencils
Idea
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Symbol
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Typography
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This is really interesting. I like how the bow comes up.

That being said, I think it could be simplified. The treatment of the B adds complexity.

Also, the general sense of reading, at least in the western world, being from left to right, I think the bow is facing the wrong direction. Have you tried something with the S? It already looks like a bow.

The wordmark needs some work. The space between each word is uneven and the slighlty different font sizes adds to the complexcity.

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