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Arrowhead Lamp of Learning

Brief from client 

According to the client: "I like University Crests (like UW Madison). I think the logo needs to be distinctive enough to be recognizable without words. The word Arrowhead could go beneath if that went with the design, but it is not necessary.

I would like the academic logo to combine our lamp of learning (which has an arrowhead incorporated in it) with our athletic A. I want them to look like the two logos go together, but are distinctly different."

This is their current logo: http://files.crowdspring.com/project_file/logo_122.jpg?AWSAccessKeyId=AK...

Any and all critique is appreciated!

1 Comments

xKillswitch's picture
424 pencils
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The shapes inside the arrowhead distract for me. It makes it look a bit too busy. I actually didn't even see an arrowhead before reading your description.

But the biggest thing that bothers me is the clipart wings. They appear to be poorly livetraced. For a logo, you'll want to spend a bit of time creating these yourself. As it stands, the livetracing gives it a cheap look. I'm sure once it's recreated from scratch, it would improve the quality by leaps and bounds.

I look forward to the improved result. This isn't a typical logo from what I've seen here in the forums since I've joined.

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