Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Artists Life Designs

Brief from client 

My home business logo for hand-painted decorative ornaments. Would appreciate feedback.

4 Comments

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Sorry, but this is not working at all. It's unreadable and way too complicated. To be honest, there's so much going on, it hardly qualifies as a logo.

There are too many elements and most of them are poorly designed. The palm tree is a perfect example of how one should never use the default brushes from Illustrator. Same goes with the gradients presets!

A logo should be simple (not to be confused with simplistic), easily readable (no hand scripted font!!) and memorable. Unfortunately, your logo retains none of these qualities.

xKillswitch's picture
424 pencils
Idea
updown

Yes, keep it simple. Draw inspiration from similar businesses, and sketch some ideas until you hit a wall. Then refine your possibilities. Generally, your first idea is almost never your strongest one. For starters, avoid pencils if your business sells painted ornaments :)

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Also: no drop shadow effects!! (ever)

fredrg's picture
84 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

In addition to the comments above, using clip art or others work in your own logo is bad form, even it you feel it represents what you do. If you are creating art, then use your art.

Version history