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Brief from client 

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2 Comments

Matt_B's picture
11 pencils
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getting better, i wonder what it'd look like if you combined this road symbol with the old star to make something like Reebok's old logo.

the text looks like illustrator's default font (myriad?) & you need american united one one line in a heavier weight.

Shawali's picture
1201 pencils
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Sorry but this looks like it was made under 5 minutes on Illustrator without any proper research, inspiration or sketching.

You seem to come up with something that vaguely resembles an airline logo. The result looks very plain and uninspired.

You need to apply a proper creative process:

- study the business: who are the major players? What does their identity look like? What set each of them apart from their competitors?

- get inspired: www.pinterest.com all the way.

- and finally, with all this research and inspiration, sketch for hours upon hours until something cool comes up. And when it does, sketch a few more hours to refine the idea. You think you're done? Wrong. Sketch some more. Only until you have something that you put a lot of hours and sweat in you can execute it on the computer, benchmark different color schemes and font combinations.

Get to work! ;)

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