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Bahnaudio

Brief from client 

sale of car audio equipment

My first logo, be hard!!! =D

3 Comments

saraqroxy's picture
165 pencils
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Hehe, okay you SAID to be hard- so I'm just gonna give it to you straight.... Ready!? Take a breath, it'll be okay! ;)

This doesn't work. I won't sit here and write down every rule of logo making, but here are a few things for thought:

-Never use a chunk of photoshop clip art (ie- the speaker in this instance) in your logo- ESPECIALLY not as a letter. It doesn't read as Bahn Audio, it reads at first glance as Bahn Audi. I'm assuming you're not selling cars, yes?

-The yellow text is really hard to read. That bright of a color on a white background isn't your friend!

-The reversed out "Bahn" just .... there just doesn't seem to be much point to it, you know what I mean? It kind of looks like you just figured "Hey, having it reversed is something... I'll do that to theeeee first word!" - too random without purpose.

So honestly, I'd give you good marks for trying- but I think you need to ditch this idea and start anew. As I say in many of my critiques- sit down with a cold beer and a blank sketch pad, think about the company you're designing for and start sketching. See what comes out- and then make a new start!!

hedgz's picture

Nice! the type of comment I was expecting! Here in Mexico the client is driven by aesthetics, but not by the functionality of the logo, you have made me see my mistakes so I will put to create something better.

P.S. I did the speaker in Adobe Illustrator using the effect "3D turning" I never would use a clip art, never ever.

saraqroxy's picture
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Hehe- good to hear!! I look forward to seeing a new revision!! :)

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