Banco Daher
gcmoliveira | Sun, 11/15/2015 - 17:44
Brief from client
We're designing the logo for this upcoming retail bank -- this means it will be on letterheads, ATMs, signs outside branches, credit cards and checks. Our colors are supposed to convey trustworthiness and stability. This is not a tech startup, we've been told not to depart too much from the banking industry appearance.
We came up with a simple, Frutiger-inspired idea. We strived for simplicity. This is supposed to be the main version of the logo. We also came up with a "contingency adaptation" with the square and the full name in two different lines. I'm concerned it reminds people too much of other banks, although maybe that's just what context placement means.
4 Comments
I think the idea of using the Periodic Table of Elements as a format for a symbol has run its course. Start sketching and see if you can come up with something creative and unique.
Yea I'm sorry, but for me there is nothing remotely interesting about this logo. It is extremely bland. There are ways to be simple, professional, clean, and yet still interesting. The symbol for Chase is strong and looks great in different applications, the Huntington bank has a bold color scheme that is somewhat more youth geared, but nonetheless still simple and interesting. This logo you have here is just very generic looking. Go back to the drawing board and start thinking of ways to catch the eye of your consumer. Professional doesn't equal boring.
I like the colours though, the typography is pretty standard but works well in a banking environment, I think.
Yea this looks like it took you about 5 minutes! you can create something simple but it needs to be remembered , im not going to remember this logo, sorry
I suggest you go back to the drawing board.