Best Aghveran Resort
dm17 | Tue, 11/07/2017 - 19:48
Brief from client
This is for a resort hotel (60 rooms) in Aghveran, near Yeravan. They used to be under Best Western franchise for 4 years, but decided to cut the costs. Before that they were Aghveran Resort for 2 years.
- 95% of customers are local Armenians from Yerevan (capital)
- 70% of customers are leisure
- 30% of customers are corporate/conferences
They want to serve both segments.
2 Comments
The kerning could use quite a bit of work. Trying to wrap my head around the symbol. Is it a cloud or a butterfly? And why? It looks somewhat like a tree in your other versions?
looks like a chicken logo concept for me.. i think the other version are better