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Brief from client 

I'm branding, from the ground up, a digital marketing studio that I will be working with.

We want to match the vibe of the older, historic city we live in, while still having a sophisticated touch. Both the owner and I said "vintage magic show" when we were talking about inspiration.

It is all hand done type except for the "and" and "co". So let me know how this works.

2 Comments

j.o.y's picture
237 pencils
Idea
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Typography
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I'm late to the party- but I am glad you removed the lines around "and." I think the letters all need to be the same size now- the N sticks out.

I'm also not sure about the swoosh on the w- it doesn't feel natural. If you want something there- maybe it could swoosh from the crossbar of the H instead??? Or maybe you don't need it?

I kind of want you to hand letter the "and' and "co." =) =) =) the "co." doesn't really seem to match the "and" or the rest of the lettering.

The look is pretty cool tho- great job on the other lettering.

j.o.y's picture
237 pencils
Idea
updown
Typography
updown

One more thing- =)
The letter E sits lower on the baseline than LL- if you were to align those you could extend the line all the way across. As of now it is highlighting the LL only.

Version history

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