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blue cat creative

Brief from client 

I would like critique of new logo for company called blue cat creative

I would like critique of new logo for company called blue cat creative

2 Comments

cooperads's picture
173 pencils
Idea
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I think this is the best of the three. I agree the squarespace design needs to move. I would also look at the angle of the cat's head...are we supposed to be looking at it from above? Something just feels a bit off by it.

kayinvanderkill's picture
5 pencils
Idea
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Symbol
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Typography
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Colors
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So out of all the options, I prefer this one over the others. However, it just feels like all the concepts have "stock image syndrome". I'm not saying that the cat symbols are literally stock images, but that they feel like they could be.

You also have three different weights being used for a simple sans serif font style. The fact that they're rounded helps them feel more playful (like you'd expect a cat to be) but the three different weights is overkill when they're all the same color (black). Just try to stick to two different weights with the fonts and maybe let one of the words be in a different color if you want that word to have more emphasis. One of your concepts literally had three different blues for the wording, so don't go overkill with color either. The main reason I picked this concept over the others IS because it only uses two colors. But don't be scared to use the light blue in the text also.

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