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Bow Valley Law

Brief from client 

...another contender for the same law firm's logo. Any feedback would be great. Don't pull punches!

3 Comments

Waffles's picture
233 pencils
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No pulling punches huh?

It's boring. Both of them are boring.
Law offices don't need the most flashy logos I suppose, but these are uninspired.

Clip art looking symbol. Boring Typography. Default colour from graphics program. What actually was done with this?

There looks like zero effort was put into this.

Sorry.

You will get my list of things to do.
1. Research. - Look at logos. A bunch of Logos. Then some more logos.
2. Brainstorm - Take the company name, as well as some of things that represent them. Branch off from them, even if it doesn't make sense. Spend a good 30 minutes.
3. Pair the words, or pick words you really like. It doesn't need to make the best sense, or be from the same tree. If you have Dinosaur + cowboy - hey go for it.
4. Sketch some ideas. I would say about 6 of the pairs.
5. Pick the three that are working the best. Spend time on them. Sketch and refine.
6. Refine more.
7. Refine more more.
8. Turn on your computer.
9. Take the best of each of those 3 ideas and scan them in.
10. Bring us those 3 ideas.
11. We will help you from there. :)
But no computer work until we see some sketches! ^-^

Shawali's picture
1375 pencils

Hey, the whole creative process thing is MY shtick! ;)

Waffles's picture
233 pencils
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:D
I made this file to cut and paste from in 2015!

But, yeah, you're really good at it!

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