Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Box Creations

Brief from client 

Company logo creation and graphic materials, and visual identity

The same art, with a red version

5 Comments

2423media's picture
163 pencils
Idea
updown
Symbol
updown
Typography
updown

"Box" has a major kerning problem. The "Box" text with the box symbol that says "Box Box" seems redundant. I see two separate ideas going on at the same time. Keep working to make the whole thing cohesive.

Shawali's picture
1380 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Yeah, with that kerning, I read "Bo X"

And as 45454054media said, having the same word repeated three times is a real drag.

MarceloDMnzs's picture
23 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

too much "boxes"!

geracao ideias's picture
270 pencils

Porque vc não procura "brincar" com a ideia da caixa? Nestas suas propostas a palavra Box aparece repetida sem ter a necessidade disso. Procure usar a forma da caxa para criar algo verdadeiramente criativo e brilhante.

saraqroxy's picture
165 pencils
Symbol
updown
Typography
updown

I agree about the terrible kerning and about not wanting to see "Box" three times in a row, but I'll also add that I'd take off all effects. This includes the gradients on both text and the symbol, the odd/uneven stroke on the main text, and the reflective effect on the box.

I guess if it were me, I'd be starting over fresh. This looks kind of tired and boring. It's all the same color, the composition is lacking, the kerning is really bad, and there are too many effects applied.

Version history