Brasília Churrascaria Take-Away
Satierfv | Tue, 11/27/2012 - 17:51
Brief from client
Logo for a restaurant where steak is based on the barbeque chicken and cod
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5 Comments
That font is just too fancy, over effected. The grid in the bg is making a mess it makes the graphic unrecognisable. The lines of the food are to thin for logo usage.
Almost all parts of this are too busy, I'm afraid. The grid behind the chicken (and I have no idea what the thing above the chicken is- a fish? an airplane? bread?) doesn't need to be there and is just confusing things. The embellishments on the main text are unnecessary, as is the uneven stroke (or is that a really dark/defined drop shadow?) I'd also say that your subtext should be a little more spaced out- I think both lines are too close to the red line! But the colors are fine.
O wouldn't as harsh as the previous comments. The symbol is way too complicated, that's for sure. I don't thing the lines in the background are necessary and the chicken and the fish looks too literal to me.
But I like the main font and the way you made it look. The subtext is a tiddy bit complicated because of that super wide tracking. You need to simplify that also.
muchos elementos too many elements
The hand drown pictograms are good but the typo don't fit with it. I don't like the colors.