sense of tradition
Clothing brand targeted towards teens & men in there early twenties.
I think this was a good idea "in theory" that didn't work in execution- That looks like a 9 month pregnant lion!
I would avoid trying to combine a Letter with a Symbol- it's very hard to get right.
i read "Drave". The symbol in and out of itself isn't bad, although it still needs some major tweaking. But substituting a character with the symbol can be really tricky and rarely works, which is the case here.