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Brazenstock logo
Whataburger | Fri, 02/10/2012 - 19:37
Brief from client
Brazenstock is a commercial printer in Houston Texas. He just told me to make him a logo no direction
A commcercial printer? Why the stitching and weird font. If your font is illegible to the audience at first glance then it is unsuccessful. There is no clear idea here that will stick in the minds of customers either. It is very forgetful.
I think the typeface is too complex for no good reason. The dotted line is complicating things even more. And the symbol is too generic. So many printers use CMYK leafs. Start over fresh! Nice project. Spend time on it.
4 Comments
A commcercial printer? Why the stitching and weird font. If your font is illegible to the audience at first glance then it is unsuccessful. There is no clear idea here that will stick in the minds of customers either. It is very forgetful.
I think the typeface is too complex for no good reason. The dotted line is complicating things even more. And the symbol is too generic. So many printers use CMYK leafs. Start over fresh! Nice project. Spend time on it.
not feeling the typography one bit. scratch this and start fresh.
the CMYK idea is over used..try something else..or maybe u can use it with some other symbol..but this one is very old!!