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Bricking It

Brief from client 

Logo for my band!
・Looking at it, you should feel like you're going a bit insane
・Should work both as an uncropped square, and as a circle for Twitter icons etc.
・Three iconic colours + white

I'm happy with the lettering, which looks good on a plain backdrop. But adding the colourful swirl hurts readability, especially at small sizes, and I'm not sure what I can do to improve it while preserving the insane feeling. Open to adjusting the colours, but don't want to lose the madness.

It might require a totally new approach, but I'm all out of ideas. Any feedback appreciated.

2 Comments

Shawali's picture
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Haha, funny logo!

As you say, the band name is barely readable without getting a headache and would be worse as a Twitter profile pic. The is, the purple and especially the green are really bright and acid, and having white on top of it creates that irritating feeling. Notice how that effect is less problematic on the orange, as it is a bit darker. You could make the purple and green a bit darker too.

Or if you want to keep that psychedelic thing, had some kind of capsule or banner around the band name. Or you could make the band name black...

The custom lettering is pretty cool! Not a fan of the squiggly lines. They look like an afterthought and don't bring anything to the overall design. I'd remove them altogether.

This thing would look really cool on a kick drum!

I've just designed the logo for my own band, I should post it too ;)

Good work, keep it up.

buzzroberts's picture
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I love this! I would try adding as stroke to the lettering (adding an outline-not too thick). Then drop the stroke strength down just to the point of the lettering being more readable when you look at it super small. That's really the only thing I would try to improve--legibility. Think of it more like your band name 'over' the insanity. ;)

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