Brief from client
The clients name is Dr Bril and I came up with a brand called Brilliant Dentistry because his work is brilliant.
I wanted to not have the logo be obviously a diamond from the side because from the distance it should not look like a jewelry store. The client wanted the colors to be black and grey. The idea to show the brilliant from the top also makes it look less scary. Sharp pointy dentist logos are not very good to look at when you are afraid of drills.