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British Columbia Science Teachers' Association

Brief from client 

BCScTA is currently looking for a strong branding message to convey to BC Teachers, science partners, community groups, political groups and other stakeholders.

The BC Science Teachers’ Association exists to:
-Promote excellence and innovation in science education throughout British Columbia
-Contribute to the improvement of curriculum and instruction in science education
-Provide recommendations and advice regarding science education
-Ensure that there is a clear and meaningful connection between science education and the needs of society today and in the future

new version with bigger head & no feet, maybe looks bare without them?

9 Comments

Shawali's picture
1375 pencils

Oops I did not see you've already removed the feet. Yup, that's a keeper. Bang on job.

Gintautas Bružas's picture
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Good one

j.o.y's picture
238 pencils
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Yes! This is lovely. No, you don't need the feet. And I like the change to the eyes and beak. Good job =)

fredrg's picture
84 pencils
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Nice job.

cooperads's picture
195 pencils
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Really solid!

markbc's picture
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Gradient is definitely everywhere right now. Because of the gradient you would not be able to get this embroidered and it would be very difficult to screen print . So unless this is only for the internet and letterhead go ahead if you expect to use this on garments it would be very difficult to replicate.

j.o.y's picture
238 pencils
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That is true- but in this case the logo doesn't "rely" on the gradient. It works just as well in single color, which will allow for those other applications.
That is where some go wrong using all those bells and whistles to make a logo- but this logo has that covered! =)

glitchmunki's picture
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I really love everything about this logo. I must admit from a type point of view I preferred the version with the text to the right, rather than centered and under the mark. But yeh... wow. Thumbs up here.

PrunellaMcNeal's picture

The branding message should emphasize the Association's commitment to promoting excellence and innovation in science education and its role in improving curriculum and instruction. Additionally, it is important to provide recommendations and advice to ensure a clear and meaningful connection between science education and the needs of society today and in the future. I think that science education is essential to understanding the complex interactions between genetics and the environment. On https://samploon.com/free-essays/nature-vs-nurture/ I found more info about the concept of nature vs. nurture. I remember when discussing this topic at the college, our professor said that by educating students about genetics, ecology, and environmental science, we can prepare the next generation to make informed decisions about the impact of human activities on the natural world. Furthermore, the Association could stress that nurturing an interest in science can lead to a greater appreciation for the natural world and a desire to protect it. Overall, the branding message should convey the BC Science Teachers' Association's commitment to promoting science education as an essential tool for building a better future for British Columbia.

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