Bumbshell

What is your thought process behind this logo? What inspired you to do this?

If you are finding it hard to think of something to put, have you tried looking at pinterest and seeing other clothing line logos?

Why is it this shade of pink goo color?

If this was in black&white, would this logo stand out? Probably not, the only reason it does now is because of the eye burning color. Try making it first in black, and then add color later.

If you have your heart set on the heart, try incorporating it into the words in a creative way

Basically all the above that VarasbI said.

You need more sketches/idea's this is a very poor execution of your first version. You even sized down that Heart symbol you used. And just randomly placed it.

Your typography isn't strong enough to be used as a word mark because it doesn't stand out. It's only noticeable now because of the very bright pink.

Btw, you're not even giving us a brief here.. Just saying its clothing doesn't mean anything.

Back to the drawing board with this one as well.

I mean the lettering has potential to be complimented by a nice logo but just not with that color...

now that i look at your little symbol more i think i might know your thought process behind it, you still need to go back to the drawing board but maybe your thinking was on tosomething..correct me if im wrong but were your using the heart, the top side of it, which most everyone can kinda see looks like a butt or a BUMB and then to make it like a SHELL of an egg without making it the shape of an egg you tried to make it seem as though it was cracked and the piece..fell down?..let me know if that was what you were trying to do, because if it was I mean conceptually in thought it's an interesting idea that you could easily expand on a million different ways but just illustrated much better.