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Brief from client 

A vintage logo but with a whimsical feel as well as an elegant font included.

The main icon should have a depiction of a boy and a girl and maybe a hot air balloon. Soft pastel colors should be used.

This is for my side business that I do for fun. Selling ribbon made hair bows and bow ties and hopefully expanding to children's clothing in the near future.

So I decided to work on the form first before exploring too much on the pastel colors.
There were a couple versions I did with a hot air balloon but I decided to do away with that since the size difference was too much (between the children and balloon I mean). This route is way different than the previous rounds that I showed to the client.

I think this could really expand to an identity system with patterns of the bow tie, hair bow, and ampersand used throughout. Or a strict wordmark logo ("cade&cate" no spaces in between same font style). Or a simpler version of just the depiction of the icons with the ampersand in between.

I figured at some point if they get into embroidering, thick-lined icons would be best if it gets to that point. So far the icon will mainly be used on screen since she sells the items on Etsy.

To give a friendly/elegant feel I went with an all lower capped serif font (Bodoni MT bold).


Shawali's picture
1329 pencils

Right off the bat, light yellow on light blue makes the logo really uneasy too look at.

Besides that, it's off to a good start. I don't find that that font work really well with the style of the two kids heads. Also, have you tried to give them some fashion of a face? I for one find them a tiny bit creepy :)

AlanNowhereMan's picture
1 pencil

Thanks, I realized once I saw the thumbnail I should've added more contrast *facepalms*

I was thinking to have no facial features will help have more emphasis on the bow tie and hairbow to help people envision their own well-groomed kids wearing the accessories. Kind of how mannequins that have no heads while wearing the clothing.

I will try to add some eyes, nose and a big smile. To explore that option.
And maybe a different font, perhaps a sans serif?

I've been struggling with this logo for some time now. Here is another option that I have not yet shown them.

ErinsSonicYouth's picture
80 pencils

I prefer your first idea.

Like the first comment said, this is just a color and a font issue. As for the faces, if you wanted to add expressions, I would keep them very minimal. Aka, tiny round dots for eyes, something cute, like the attached photo. (I know its a rabbit, but I liked how they did the face with very little effort).

This second idea doesn't make any sense to me. Its just a lightbulb, with a basic font, and a gradient.

The first one at least screams that its a niche Etsy like store, and I was able to tell right off the bat that it was for kids.

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