Brief from client
A vintage logo but with a whimsical feel as well as an elegant font included.
The main icon should have a depiction of a boy and a girl and maybe a hot air balloon. Soft pastel colors should be used.
This is for my side business that I do for fun. Selling ribbon made hair bows and bow ties and hopefully expanding to children's clothing in the near future.
So I decided to work on the form first before exploring too much on the pastel colors.
There were a couple versions I did with a hot air balloon but I decided to do away with that since the size difference was too much (between the children and balloon I mean). This route is way different than the previous rounds that I showed to the client.
I think this could really expand to an identity system with patterns of the bow tie, hair bow, and ampersand used throughout. Or a strict wordmark logo ("cade&cate" no spaces in between same font style). Or a simpler version of just the depiction of the icons with the ampersand in between.
I figured at some point if they get into embroidering, thick-lined icons would be best if it gets to that point. So far the icon will mainly be used on screen since she sells the items on Etsy.
To give a friendly/elegant feel I went with an all lower capped serif font (Bodoni MT bold).