Brief from client
Calefy Inc. is a visionary, innovative insurance B2B software provider focusing on streamlining the process of quoting and buying insurance. Our target markets are insurance brokerages, insurance wholesalers and insurers. Our buyers are the C-suite of those companies, so modern, professional look is very important. We are not an insurance company ourselves, we are a tech company.
Note the word calefy means to "heat up" or to "warm" (it's an obscure English word from the ~1500's), so incorporating heat/fire elements in the logo may make sense. We are not set on that concept, and definitely encourage our designers to be creative with their concepts.