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Brief from client 

Business Name: Central America Middle School Adventures

What are the top 3 things you would like to communicate through your logo?
This company specializes in this age group and this region of the world (not high school, not worldwide, not tours)
Fun, middle school age specificity, outdoors, volcanoes, rainforest (lush environment) kids, natural enjoyment of seeing and learning new things in a new place

What logo styles do you like (text only, image only, text and image, etc.)?
Modern, block, bold- text and image (but we are open on this), easy to read, fun and exciting, adventurous, colorful

What colors do you want to see in your logo?
“rainforest” greens, browns, outdoors, colorfulness that is Central America. I think of green leafy rainforest accented with aqua, yellows, oranges, reds, etc. Maybe the colors of a toucan or violet sabrewing bird - etc. Or other species found in Central America - monkeys, red eyed tree frog, quetzal, or butterflies. Or red and yellows of hot lava. Or plant life. Central America has a variety of wildlife that hte logo can capture.

This logo concept was submitted to Online logo contest.

Since its an adventure company and the owner also mentioned he liked butterflies in description, I took butterfly to symbolize in my artwork.

5 Comments

G13Design's picture
144 pencils
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I think it looks good. The only things I might do different are- Try another color instead of gray for the M and the wings (a darker color, it might get too fruity otherwise). Also maybe try to improve the flow off of the M to the wings.

botw's picture
224 pencils
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It's perfect. I like it a lot.

splashster's picture
124 pencils
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Black and negative versions really look strong and good. Not so sure if color palette works. Keep colors on wings but unify color on letters to make it more legible at small sizes.

Simbailk09's picture
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Gostei!
Porem acredito que faltou algo como cor!!!
o que quebrou um pouco foi a cor

boyd669's picture
39 pencils
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lovely work...

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