Brief from client
Business Name: Central America Middle School Adventures
What are the top 3 things you would like to communicate through your logo?
This company specializes in this age group and this region of the world (not high school, not worldwide, not tours)
Fun, middle school age specificity, outdoors, volcanoes, rainforest (lush environment) kids, natural enjoyment of seeing and learning new things in a new place
What logo styles do you like (text only, image only, text and image, etc.)?
Modern, block, bold- text and image (but we are open on this), easy to read, fun and exciting, adventurous, colorful
What colors do you want to see in your logo?
“rainforest” greens, browns, outdoors, colorfulness that is Central America. I think of green leafy rainforest accented with aqua, yellows, oranges, reds, etc. Maybe the colors of a toucan or violet sabrewing bird - etc. Or other species found in Central America - monkeys, red eyed tree frog, quetzal, or butterflies. Or red and yellows of hot lava. Or plant life. Central America has a variety of wildlife that hte logo can capture.