Cerâmica Santa Rita
thiagovilak | Mon, 01/16/2012 - 16:58
Brief from client
The client wanted a elegant brand, the firm is very famous in the city of "Arcoverde", have one gorgeous history and a great clientele. She don't make requests about nothing, just we talk about represent the time of action of the firm in the market.
My concept is represent one piece of ceramic with the initials of the name of the firm.
Cerâmica Santa Rita.
As the work with ceramic sometimes is a hand work and modeling, i want to represent the initials like a ceramic thread in the piece of one, the glow and shadow represent the elegance wanted by the client. One thin typography and colors to remember the city of Arcoverde are chosen. And the year of fundation of the firm are present in the brand as combined.
5 Comments
Nice font. Watch the kerning, specially where it says "SANT A RIT A"
The symbol looks too weak. Too forced to say "SR". Try a different idea there, also lose the frame.
i like the font and the idea but needs more work
Typography choice looks good but you need better letter spacing and kerning.
Critical place is middle 'A' in CERAMICA and 2nd problem is SANTA RITA as luenib pointed out.
Your tagline is too close to the main text, you need to give it some air.
Graphic mark is a bit complex and with the use of 2 colors it just looks very thin and will fall apart at small sizes.
I suggest you use only white so graphic becomes thicker and easier to reproduce at small sizes.
Thanks, very helpful.
The idea is there.. but the symbol needs a lot of work.
What everybody else said about the text and kerning.
I'm not a fan of the colors. Looks like a bank. There is some creativity involved in ceramics.