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charles ferguson

Brief from client 

equipment repair and maintenance worker

7 Comments

godoval's picture
76 pencils
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Very bad typography. Why Should You have spoiled the font in "Сharles Ferguson"?

Stephen Fitzgerald's picture
405 pencils
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I think its kinda fun, i like were your going with it, the O seems bigger than the other letters and not to fond of how big the red line is under maybe bring up the O in line and scale it back to the same size and make the red bar skinnier

Ellimac's picture
1 pencil

this is what we had originally then my customer started adding stuff to it...i had to just do what he wanted. the name of the company is really fergusons equipments

Ellimac's picture
1 pencil

thanks for your input though, will revamp

Shawali's picture
1379 pencils
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Cool idea, but the font work doesn't work indeed. I'd go full sans serif on this one.

Put at least 20% of Black in that red, it's actually piercing eye balls. But unless the client is Italian (and has a pizza business on the side), I'm not a fan of that color scheme.

The symbol needs some serious fine tuning. The curb at the end of the handle doesn't really match the curb of the head of the wrench. And I think it could be simpler, without the O behind so prominent. Some more subtlety would be great here.

Good luck!

Jpic121's picture
1 pencil
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The idea seem to be in the right direction. I am not crazy about the typography since it seems to be all over the place, if this is intentional perhaps a more whimsical font may help? Green and Red are the proverbial Christmas colors and no matter how much you try, it will always be this way. Red and Black, Black and Yellow or industry related colors may work best. The final thing I have to mention, which others have not, is the obnoxious graphic. Is that a male part, a flashlight or a plunger... what is it? misses the mark on what the logo should portray. Like I said, the idea is good, the execution needs a little touch up.

Ellimac's picture
1 pencil

thanks guys....will do some more work on it....you've all been very helpful

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