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Chestnut Café

Brief from client 

The brief is : create a logo for a trendy café who's into fair trade and organic food.

Hi guys! I'm studying in graphic design and I've been following your since months! I wanted to submit you a logo I did for one of my courses. I'm fairly not as good as you, I'm pretty sure you gonna find a lot of mistakes in my design but well... I'm here to learn!

I've collect a lot of visual inspiration to make my logo, a lot had leaves in their design... Yeah, it looks ecologicalish... But I wanted to make something different, so I picked up a chestnut! Hey!Don't be too severe to me!! Hehe! Thanks for your critiques!

I apologize for my poor english... I'm french :D

5 Comments

j.o.y's picture
142 pencils
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I'll go easy on ya since you are new to this =) I like the idea you were aiming for- using the chestnut shape for the coffee mug. I think you could have refined this some more. Starting with ditching that stoke with a gradient in it! Ditch the gradient all together in this design. (Hell, I usually say ditch gradients in every design!) Also, the mug looks empty! So aside from there being a handle, there isn't much suggesting coffee, or beverage, or mug or anything else. This makes the design look either A) not finished or B) rushed and not well thought through. As for the font- there isn't anything wrong with it, it's just really boring.
You need to work out your symbol first- then try to find a complimenting font. (try not to use a standard font, that almost always looks boring. or cheap.)
Keep exploring the chestnut idea. Do lots of research and lots of sketching!
This is off to a good start.....but far from done! Keep at it =)

Kaz-Design's picture

Thank you so much for your suggestions and your critique! It's really helpfull!

Jeff Denis's picture
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Hi Kaz
Idea: very interesting, keep working on it.

Symbol: Too much gradient, maybe one details to make the difference like the smoke for the coffee. Keep it simple as logo should be.

Typography: Does not match the idea. Try something more natural like handwriting or something eco freindly.

Colors: Two colors is great. Three is a maximum. Try to use the color wheel (or opposite color). Try this website:
www.colortools.net/

Waffles's picture
231 pencils

This is a great first step!
Now, refine it a few times, and then a few more, and when you absolutely love it, show us it again!

Shawali's picture
1128 pencils
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Salut !

Bon ce logo n'est pas top mais c'est pas grave, tu es là pour apprendre =) Mon premier conseil est de ne pas commencer à créer directement ton logo sur l'ordinateur. Essaye de suivre un processus créatif qui pourrait un peu ressembler à ça:

- Dans un premier temps, fait des recherches. Renseigne toi sur le type de marché que tu veux aborder, regarde ce qu'il se fait en matière de charte graphique, d'identité, de strat, etc.

- Ensuite, va chercher l'inspiration sur des chouettes sites comme www.logopond.com, www.fromupnorth.com and créé toi un compte Pinterest si tu ne l'a pas déjà fait. L'inspiration est le fuel de ta créativité. Quand tu auras ingurgité plein de logos plus top les uns que les autres, tu te sentiras invincible =)

- Enfin, éteint ton ordinateur, chope une ramette de papier et des crayons et crobarde, crobarde et crobarde encore. Et quand tu penses en avoir terminer, crobarde encore! Tu verras, les idées viendront comme par magie dans ton esprit, à condition d'y passer du temps. C'est un processus beaucoup plus organique que de bidouiller des trucs directement sur Illustrator en se laissant guider par les outils que t'offre le soft. Evite également d'utiliser ces dégradés un peu crades, ça fait cheap =)

J'espère que tout ça t'aidera un peu. Ce n'est oas toujours facile quand on débute, mais avec du temps et du boulot on y arrive. D'ici quelques années, quand tu regarderas ce logo, tu te diras "comment j'ai pu faire ça!!" =)

N'hésite pas à poster d'aurts versions de ton logo. Bon boulot et à bientôt!

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Sorry guys, I wanted to retype everything in English so you don't feel left out, but I got a bit carried away and now I really need to go to bed after a long days at the office =) Those who know me, this is just my usual advice, about the creative process, how you should research, get inspired and sketch.