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Chocoart

martin_mre | Fri, 05/02/2014 - 21:45

Brief from client 

New brand of fruit arrangements with chocolate and other candies, she wants the strawberry as icon.

3 Comments

Shawali's picture
1380 pencils
Shawali | Fri, 05/02/2014 - 22:17
Idea
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Symbol
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Typography
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It's a good start. The font choice isn't bad but you got to tweak it, by adding ligatures.

I'm not a fan of the pinkish gradient. That and the straight chocolate drops make the strawberry look flat. I would play around to make it look more round and plumpy.

Good work work so far, keep it up!

mahayni's picture
195 pencils
mahayni | Sat, 05/03/2014 - 17:28
Idea
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Right now your logo is hither flat nor not. The gradient on the strawberry and the shine on the chocolate makes look in between.
I agree with that the font needs to be little tweaked.

unterm rad's picture
91 pencils
unterm rad | Thu, 05/08/2014 - 18:29

I pretty much agree with the above comments, but I'd like to add something.

When a strawberry is dipped in chocolate, one grasps the berry by the leafy stem on top, and dips the bottom into the chocolate. What you've drawn is the opposite, as though chocolate was poured over the berry. But then wouldn't the stem be covered as well?

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