Client
ErinsSonicYouth | Fri, 08/24/2018 - 15:39
Brief from client
Hey guys, its been awhile.
I've got a new client, who's opening a new clothing apparel and accessories store. The style (of the clothing, not the logo) is similar to Jaden Smith, Supreme, Urban Outfitters, etc.
We are in phase 0 of this branding, but we have a time limit, as their start up store needs to be up and ready by November first.
We are already decided on a color scheme, the entrance to the mall store is going to be a matte black, and the logo is going to live in a Rose Gold Chrome.
11 Comments
Version 2
I totally dig this one safe for the fact that the losange isn't perfectly symmetrical. Which gets my OCD going ;)
Version 3
Nah... The forced ligatures needlessly complicate things.
I like the style and feel of this, but find it a bit hard to read. I think the first option is working the best, but I like the ampersand of Version two better for legibility. This doesn't feel anything like supreme or urban outfitters to me, but I don't know if that is a bad thing. Have you tried any other routes for this logo other then the abstract line logotype?
The only thing throwing me is the ampersand- I think maybe it would read better if it didn't connect to something? Or just less lines- it's most legible in version 2 (which at this point is my favorite).
Maybe (version 2) have the diamond shape connect at the corner of the & and at the bottom line of the N for neatness sake. There also seems like there is more space between R and C than the other letters. Font is really cool tho!
I think this by far the best logo you ever submitted here. Really cool custom made typography, unique, memorable.
Great job Erin!
Yall want to hear something heartbreaking.
They turned this one down. It wasn't what they were looking for.
Big sadface.
They are apparently looking for something more like this.
Neat
> account make 2 minutes ago.
ohboy. what fun.