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Closing Time Charleston AGAIN
ErinsSonicYouth | Wed, 03/23/2016 - 01:46
Brief from client
Same logo as before, different type option. WILL be posting another one with a different type option.
Not as in closing a deal, although I understand the pun know, but as in does the office actually close at 3pm. Because as the logo stands now I would see this and be relatively sure that their offices close at 3pm, because the logo specifically tells me that.
Have you tried making a symbol with C being the frame of the clock and the L the hands? Not to be included directly in the word mark, but it could be pretty neat, me think.
I think you need to revisit the whole idea and take a little time to sketch out some alternatives away from the computer. You are getting a lot of feedback about the clock being misinterpreted, maybe it would be good to present this to your client to steer them in a new direction. Closing time may be a good theme for a campaign for a realtor, but it is really a poor choice for a realtors name/logo. (Closing Time Charleston would be a good name for a guide to the local bars)
That aside, let me be an ass for a moment, your logos seem to me to be thrown together rather hastily. You need to take a moment to check your alignment before presenting, not just this one, there have been comments on several of them. Your enthusiasm is good, but the devil is in the details and so is our paycheck.
5 Comments
So... quick question. Does this business close at 3pm?
Tis a fair question.
Not as in closing a deal, although I understand the pun know, but as in does the office actually close at 3pm. Because as the logo stands now I would see this and be relatively sure that their offices close at 3pm, because the logo specifically tells me that.
Have you tried making a symbol with C being the frame of the clock and the L the hands? Not to be included directly in the word mark, but it could be pretty neat, me think.
I think you need to revisit the whole idea and take a little time to sketch out some alternatives away from the computer. You are getting a lot of feedback about the clock being misinterpreted, maybe it would be good to present this to your client to steer them in a new direction. Closing time may be a good theme for a campaign for a realtor, but it is really a poor choice for a realtors name/logo. (Closing Time Charleston would be a good name for a guide to the local bars)
That aside, let me be an ass for a moment, your logos seem to me to be thrown together rather hastily. You need to take a moment to check your alignment before presenting, not just this one, there have been comments on several of them. Your enthusiasm is good, but the devil is in the details and so is our paycheck.