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I like the idea, the colours are good, got the cup in there; yeah it says what it is immediately, which all the best logos do. I don't think the 'C's at an angle work, it just means it takes longer to interpret the word cocoa. Reading and understanding from reading should be instant, BANG you get the message! Particularly from logos. . Also Xpress is part of the company name so needs to be more prominent. Apart from that, yes you're almost there.
Less steam, less gradient. Hard to read, change typography at least for COCOA. I agree with STKJohnboy. Imagine you pass by that cafe - it really should be just like that BANG you got message. That's true.
9 Comments
Very nice, although you have to wonder what your client hopes to achieve by dropping the first 'e' from 'express'.
I like it... but why not to try a version with cocoa beans?
Line up Xpress to the s it seems a little off there
and thats an interesting idea try a version with coffee beans...
=)
I like the idea, the colours are good, got the cup in there; yeah it says what it is immediately, which all the best logos do. I don't think the 'C's at an angle work, it just means it takes longer to interpret the word cocoa. Reading and understanding from reading should be instant, BANG you get the message! Particularly from logos. . Also Xpress is part of the company name so needs to be more prominent. Apart from that, yes you're almost there.
Maybe simplify the steam - and make xpress little more bold.
I like it too, but i agree with geracao, just to we see how it looks :)
Less steam, less gradient. Hard to read, change typography at least for COCOA. I agree with STKJohnboy. Imagine you pass by that cafe - it really should be just like that BANG you got message. That's true.
Very nice, nothing to add
EXCELLENT, USE BOLD LINE IN "XPRESS"