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Connect 4 Life

Brief from client 

According to a landmark 2012 study, nearly 40% of America’s homeless youth identify as lesbian, gay, bisexual, or transgender. The LGBT Technology Partnership has developed the Connect 4 Life project to partner with the tech community as well as organizations serving homeless LGBT youth to offer free cell phones and a limited service plan to LGBT teens experiencing homelessness. Studies have shown that this is a relatively easy structural way to get them off the streets

Develop a logo for Connect 4 Life that speaks to all stakeholders from potential sponsors and donors of the project to corporate and government entities while also connecting in some way to the problem and the youth.

According to a landmark 2012 study, nearly 40% of America’s homeless youth identify as lesbian, gay, bisexual, or transgender. The LGBT Technology Partnership has developed the Connect 4 Life project to partner with the tech community as well as organizations serving homeless LGBT youth to offer free cell phones and a limited service plan to LGBT teens experiencing homelessness. Studies have shown that this is a relatively easy structural way to get them off the streets

Develop a logo for Connect 4 Life that speaks to all stakeholders from potential sponsors and donors of the project to corporate and government entities while also connecting in some way to the problem and the youth.

4 Comments

xKillswitch's picture
424 pencils
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Wow. I think you nailed it with this one. I might make the heads a lighter purple for a bit of contrast, but this is a really strong idea. Also maybe choose a stronger font. The lowercase letters seem underwhelming to me.

Great work!

Jon Askill's picture
52 pencils
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This is a major improvement on all other versions. I agree with Killswitch. I'd try the lighter purple for the heads, but it might go either way - just suck it and see..

My biggest issue is with the font. I don't particularly like this font anyway and in your case I don't think it compliments the symbol either. You need a font that does the symbol justice.

darkreixor's picture
76 pencils
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love it, but same as above the font doesnt work

EdgarSacadura's picture
9 pencils
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I love this one, 100% more than the other ones. The only thing i don´t like is the colors, they feel cold and dark...

Version history