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Consultant company

Brief from client 

Client needs a idea for company using letters JLE

Needed a logo for the letters JLE using the three colors

3 Comments

cooperads's picture
188 pencils
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I would like to say something encouraging, but I don't have much. The crowded Consulting looks sloppy. The use of negative space simply doesn't work here. If I were hiring a consulting firm, I would want a company whose logo connotes precision and careful attention to detail. This one needs to go back to the drawing board. Take time to look at other consulting firm logos to get a point of view. I look forward to the next version. I would love to see other ideas you came up with before you landed on this one.

Shawali's picture
1339 pencils
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I agree with Coop. This is not working at all. This logo looks overall very shoddy, poorly thought through and badly executed.

There's no idea behind it. It looks that you kind of tried to achieve some negative space but it gets nowhere.

Any good consulting firm would need a logo that gives an idea of professionalism and trust, at least. But there's none of these in this logo unfortunately.

You need to restart from scratch, this time using a proper creative process, with much more before hand preparation, including market research, inspiration and most importantly hand sketching.

Keep it up.

joseleaponte's picture
9 pencils
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Hello friend, namings with acronyms are very bad to position. As for design, I suggest you do something cleaner and more readable.

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