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Crea et Idea

Brief from client 

The name of the creative boutique

3 Comments

botw's picture
224 pencils
Idea
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Symbol
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Typography
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Colors
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I'm not sure about the symbol here. Maybe I'm missing something but it seems like the shapes make up interesting negative spaces that I can't make out. It's certainly an interesting shape, but I think it's confusing too. I like the color combination, but I would simplify.

splashster's picture
124 pencils
Idea
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Symbol
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Typography
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It just doesn't work for me. 'CREA' part is too busy (and ugly) and barely readable. Typography for 'IDEA' part is fine but with a poor execution (kerning & spacing). Serif typography just clashes with the CREA part.
Colors are fine but logo needs work.

Creaetidea's picture

I like use of circles in word CREA, also IDEA typhography is contrasting with it's classic form and colors are OK

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