CSIRO Rebrand CATC
Brief from client
I have just completed an Assessment from CATC Design School on a rebrand for CSIRO. I received some very positive feedback and was recommended by my lecturer to submit for critique.
CSIRO is Australias centre for scientific research
I used the concept of an complex geometric shape from which simpler shapes and images can be made. This was done to create a dynamic logo that could change for each subsection of the CSIRO brand.
The geometric shapes were the theme of the logo as they are found not only in science but are also prevalent in many of the areas CSIRO work like agriculture and space. I wanted a unifying theme that could be adapted to suit without destroying the integrity of the logo.
I would be really interested to hear your feedback on my work
1 Comments
Hmmmm... I'm not sure what to make of this! I like it but i think the symbol is too complicated and the lines are too thin. Also you need to think about composition.. How will this logo work on different media and artwork. For instance the symbol takes up a lot of room on the left hand side so trying to position this logo onto a poster or advert will become fairly difficult. I would almost say to eliminate the symbol completely and just use it as decoration and a template to fit in images for different ads/posts/artwork to create a brand.
Perhaps try simplifying the symbol make the lines a bit bolder and have less of them and also play about with different compositions - good luck!