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DAWNVILLAGE

Brief from client 

a Premium Student Living

Create a logo that talks to students from all walks and ethnic background. it should show what we stand for (People, Community, Love and Academic Excellence)

A RISING SUN that is full of life and also looks like a bright start which stands for achievement and excellence.

Different colour HEARTS pointing towards the centre, representing the community coming together or residing in one place with love and diversity.

3 Comments

iraszl's picture
2 pencils
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I think your idea is good, but the symbol became too complicated. Try to remove elements, reduce the number of items, and keep the concept. The symbol will look more iconic.

The tagline won't work. It's too fancy, thin, and small. It will literally disappear on a business card.

viixsa's picture

Thank you for your input on this. Let me try to work on your suggestions.

Shawali's picture
1302 pencils
Idea
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Symbol
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Typography
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The symbol isn't terrible, far from it, but it looks very generic to me.

The bold/regular thing happening with the font isn't working, as the contrast between the two words is way too subtle.

I agree with Ivan on the subtext. It feels totally disconnected from the rest of the logo.

Colour wise, this is pretty good.

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