DesignWorx
Lauraj92 | Wed, 05/22/2013 - 20:02
Brief from client
brand redesign
The company is a interior design company falling under the Floorworx brand, the main focus of the brand is on colour and colour studies in interior spaces, the company also does floor design for the client and outsources floor designs to aquajet cutters.
3 Comments
Ouch, this is really not good...
The choice of font is ok but the kerning is just awful. To the point where the W is closer to the previous word than the letter right after it. Basically, it reads "design W orx".
That pink dash doesn't look good at all. It's hard to read when the text is over it and it looks like it's been done in two strokes of the mouse. The curbs aren't right and the lower tip is all screwed up.
The symbol just looks likes it's been thrown there because it had to be somewhere.
Globally, there's no thoughts behind behind this logo. It's way too random and I don't see any clue that it's for an interior design company.
My advice would to discard this one and restart from scratch.
Try to do something else. Something beautiful, aesthetically pleasing and interesting. This logo is not "design", not "works."
If you remove the pink stroke and the colored symbol, and experiment with the font you would diffidently get a better result.