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Diamond Technology Solutions

Brief from client 

Corporate company who provide E-commerce software solutions for diamond dealers and manufacturers . Client needed a crisp & clear idea behind the identity which is software/IT look with the direct indication of business ( which is related to diamond ).

The diamond is the rotational object which does not have capability to stay at 90 degree if any base is not there to hold. The philosophy of design is corporate fresh colors used with artistic strokes which gives impression of diamond to end user at one glance. The background is kept white as to keep the look of identity clean and neat in terms of branding.

2 Comments

SLMBr8D's picture
1 pencil
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It seems hard to see. The diamond almost looks like an upside down x mas tree.
If its only that small and is that hard to make out, not a good start. Work on the diamond, It seems to be the area that hurts the most. Then play with your type.

botw's picture
224 pencils
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My problem is this logo feels organic and soft. So different from what a diamond feels like.

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