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Dognip

Brief from client 

Client wanted a fun logo for a new K-9 treats company.

the first sketch I put on paper included a dog tag and, eventually, evolved to this concept, which relies more on stylized type than on the client's original suggestion to have a cartoon dog/mascot.

3 Comments

botw's picture
224 pencils
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I like the idea but the dog's face is hard to make out. Try to work on it a bit more.

G13Design's picture
144 pencils

It might just be me, but when I look at the face, the intended ears become droopy eyes and the intended eyes become lenses of glasses. I'd like to see the next version.

splashster's picture
124 pencils
Idea
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Don't know exactly why but I like it.
It probably requires some additional tweaking to make it look really good but it has good potential.

Version history