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Brief from client 

"We’ve reinvented electricity supply for the digital World making it possible for any generator to sell directly to a consumer".
"By buying electricity directly from generators you get a better deal by going direct and you know where your electricity comes from."

HELP
I have asked a friend of mine his opinion about this symbol (actually a complete brand identity).
He pointed me to these graphics:
http://www.graphis.com/logos/4020e274-4b41-11e2-ae70-f23c91dffdec/
http://www.historygraphicdesign.com/the-age-of-information/the-internati...

I don't have used Gerstner as direct inspiration, BUT I have studied Swiss Graphic Design quite intensely at the University. My opinion is that that Gerstner's work is in my deep mind / subconscious. I have used a simple square grid to design it, exactly like Gerstner did - it is the easier and natural way to do it for everyone I suppose.

FACT: client already signed off this symbol (plus lettering) before I recognise the similarity. And he loves it.

PROBLEM: Should I tell the client the honest truth? Is it plagiarism? Or just connect a square and a circle is too general to be copyrighted?

Thanks

7 Comments

Shawali's picture
1380 pencils

I don't see any plagiarism here.

It's not like there was already a logo with that exact symbol. It's just a recurrent detail in Gerstner's work.

For me, it's just inspiration. As long as it's relevant to your client's business and brand, there's no problem whatsoever.

Can we see the full logo?

callmeJ's picture
8 pencils

I'll pitch in, this is straight up plagiarism. But I would still go ahead with it because it looks good, is only an element and you have elevated a part of something to stand on it's own feet :)

Alessandro Pascoli's picture

This is the logotype.

Waffles's picture
233 pencils
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It does look like it is inspired by Gerstner's work. It really looks that way.

To me however, it doesn't really... look like a logo. What does this random symbol have to do with anything? It certainly doesn't make me think of energy, or intelligence.

I think the safest bet would be to start over. This is really inspired by another's work, and it doesn't work. Why risk it?

ErinsSonicYouth's picture
80 pencils

There is absolutely nothing wrong with using past famous designers and artists as inspiration.

However: This doesn't look like Swiss Design. That gradient could put Windows 95 icons to shame. Swiss Design uses overlapping colors, multi tones, and bold effects. If you are going to be inspired by Swiss Design, REALLY be inspired by it, and go all the way with it.

mess13's picture
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;?

Donaldtax's picture

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