eco term - heating techniques

I want to preface this by saying it's not my intention to be mean or insulting. But there's really nothing good that can be said of this.

The font selection is terrible. Cooper Black is ugly enough on its own, but paired together with Futura makes it even worse. The kerning of "term" is all wrong. Don't compress the spaces like that.

The leaves aren't drawn very well. The curve along the inner edges is irregular and a bit warbly. It looks like you were trying to get them to align at the tips at the bottom but they're off, with stray points sticking out. Turn on "snap" features and drag them by those bottom nodes until they lock into position.

Your copy is also not centered on over the leaves.

Your colors are just so-so. Using green with eco-anything is pretty tired, but at least you didn't go with the beaten-to-death red/blue-hot/cold color scheme that nearly every other HVAC company seems to use.

Again, I don't know you and I mean none of this personally. But nothing about this works. You need to go back to the drawing board and start over fresh.

Overall feel isn't that bad, but Unterm Rad has brought up some very good pointer for you. Do what he says and you'll have a much better logo.

Dont forget to go pick up his dry cleaning and get his coffee too! then and only then will you have a much better logo ;) lol jk
he made some excellent points! follow thru with them. best of luck

thanks for all the reviews :)

thanks for all the reviews :)