Economia Spiegata Facile

Costantino Rover | Fri, 09/28/2018 - 13:27

This logo is for a economics diffusion network online

I decided to work with lettering because no icons was ok for describe the mission of this cultural project.

E.S.F. is the acronym of Economia Spiegata Facile (Economics Explained Easy).

Yellow and black are the institutional colours of the brand online.

I was earching for a iconic fast and easily eye catching logo that must be recognizable immediatly.

6 Comments

37 pencils

JNF Design | Fri, 09/28/2018 - 18:04

Love the type, not sure if the bg circle is working or if you even need it.

5 pencils

Costantino Rover | Tue, 10/02/2018 - 19:17

Yes, I need it, because helps me to be more eyecatching and to increase dinamism in it's animation.

238 pencils

j.o.y | Fri, 09/28/2018 - 18:28

I am not sure you need the circle either. And if you black out that little bit inside the E the shadow effect will look cleaner.

5 pencils

Costantino Rover | Tue, 10/02/2018 - 19:18

Yes, it could be.
I'll try some tests.

1379 pencils

Shawali | Fri, 09/28/2018 - 23:11

I get a very strong 70's feel from this logo and I think it works really well.

Not sure if it was intentional or if it really fits that particular type of client, but it's visual strong and memorable.

Good job!

5 pencils

Costantino Rover | Tue, 10/02/2018 - 19:19

Hi, I made some tests with lot of fonts and this looked more "classic" and with a particular personality inside.