EFECTO SIE7E
juampydesign | Tue, 01/24/2012 - 19:06
Brief from client
My client is me.. is a personal logo to start my own freelance job..
My personal brand is EFECTO SIE7E, that means "seven effect" cause the number seven means perfection.
In horizontal, you could read the words, and in vertical as an acrostic, you can read "07" that's highlighted in a red background with white numbers.
suggestions?
4 Comments
The font is not the best one for this wordmark. It might work on a 2-letters wordmark like "O7" but not when there's a lot to read.
Framing "O7" this way doesn't look any good. There's a span between the frame and the "O" but not between the frame and the baseline of the "7"
Your tagline typography is more appropriate for the main word mark then this.
Logo looks 'forced' to make an impact and it's not making it.
It lacks elegance, smooth flow and memorability.
I would re-think all this and try a different idea.
I agree the logo does look to forced and is not memorable swell. play around with it a bit. You are also going to have to loose that red background over the '07' and change the type as it does not communicate the message properly. mess about with the layout and see what you come up with.
some similarity with this ?!..