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Emblems NZ

Brief from client 

Use Black, White and Grays only as per companies color scheme. Identify with New Zealand ferns.

Stylistic Silver fern on black...with Company name overlay-ed. Brief service description underneath.

7 Comments

phino's picture
35 pencils
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definitely not working at all in my opinion. i think you need to scratch this and start all over.

luenib's picture
114 pencils
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It's just too generic. Nothing memorable or distinctive here.

Start over and next time move the list of products and services to a flyer or website

boyd669's picture
39 pencils
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it looks more like a postcard with info than anything else....try something more clean and simple

JoshTMoore's picture
63 pencils
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Not working at all, sorry everything in this is done very poorly. I would suggest doing some research before attempting another one, then set down and do some sketches.

G13Design's picture
144 pencils
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Part of your problem might be the client.. why would they want to use ferns when it has nothing to do with their business?

That said.. Your symbol looks like a christmas tree and the font is completely inappropriate for the client.

Start over and try using elements of what the business does in your design.

An emblem and engraving company insists on using a fern for some odd reason?? Well create a fern emblem or engraving.. use a font that looks like it is engraved or you would see on one of their products.

T P G Nair's picture

Poor representation. Change colour if client is firm on ferns. Otherwise think afresh to produce a better one

botw's picture
224 pencils
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Not good at all. Start over fresh with a good idea.

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