Engenho Caramuru
thiagovilak | Mon, 01/02/2012 - 21:17
Brief from client
The brand in question was developed for representing a tourist landmark.
The idea was to represent by illustrating the Northeastern culture and history of the place, using one color only and objectivity.
Brand developed for representing a tourist landmark.
9 Comments
Nice concept and color. However, is that smoke or flames coming from the tower and where is it coming from? The stock type is ok but the forced kerning feels a little too forced, although I get the idea.
The tower is a chimney, from the operation of an old mill in place.
Thanks for critique. ;)
I'm sorry- but the symbol needs a lot of work. The execution is poor- the perspective is off- and what that thing is on the right is questionable. It just looks unfinished. This is not going to attract tourists. I would avoid this place based on the illustration you have here.
The type is poor and adds to the overall messy feeling.
A rustic color works, but that's all you have going for you right now.
I think you would benefit from a more simple graphic mark that is balanced.
Sorry for the harshness- but I hope it helps.
I think your comment as so helpful, but, the 2 elements in the brand are no closer in the real place, i use that concept of perspective difference for show a the non uniform object. I thanks for you help friend, i like your critique.
Agreed and its to pixalated
Is there something really distinctive on those landmarks that you can exploit? some particular feature in the tower maybe?
I couldn't find a picture of the mill.
It just doesn't look good.
As luenib suggested, try to pick a detail that could have some significance and try to play on it.
focus on the best way to describe the place with one graphic and go for it
Not yet working at all. You need a solid idea first, then a simple illustration and simpler typography too.