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enok

Brief from client 

retail & furniture design

original name generated in continuous line

2 Comments

cooperads's picture
188 pencils

Not certain I see ENOK, more like eros. There is an odd problem between the end of the "n" and the beginning of the "o." It is like a tiny corner. I also don't think the orange K and in the middle of really light gray type makes any sense. Why K, why not highlight the ampersand or the W? Am I missing the significance of the K? Overall, this doesn't do much for me and doesn't really tell me the name of the business or what kind of studio and workshop it is.

Sedecimdies's picture
Idea
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Symbol
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Typography
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Colors
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introduce sharper corners so letters become clear and company name should pop out. Don't understand your choice of colours. If you look from a distance, it all becomes very unclear.

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