Brief from client
Create a mascot, naming, and logo for an MMA fight team representing evolution in mixed martial arts over the years.
Logo, mascot and brand identity were created for Andre Dida as the official MMA fight team logo for Evolcao MMA. Inspiration was taken from the ape to represent the evolution of man over the years. The evolution of the fight game has also evolved and this is the main message of Evolucao MMA fight team in Curitiba, Brazil.
Art direction, story telling, color way, font, and mascot illustration were all created by Tobin Dorn for Evolucao MMA.