ExecSense WIP
matijosaitisa | Sat, 07/04/2015 - 18:32
Brief from client
The principal role of a logo is to identify, and simplicity is its
effectiveness depends on distinctiveness, visibility, adaptability, memorability,
universality, and timelessness.
1. Is it distinctive?
2. Is it visible?
3. Is it adaptable?
4. Is it memorable?
5. Is it universal?
6. Is it timeless?
What you thinks guys? Whats your first inpression?
6 Comments
It is, is, is too small to be observed.
is now better?
From six parts that you have listed - number 2 and 3 made it, so far. I do not get your element before text at all, is that a piece of pie or an attempt to make an arrow? Text is okay and readable, but doesn't stand out to be memorable and timeless. Perhaps, a different type of font could elevate that. I'm not sold on color scheme, unless you're from Finland =). ExecSense - is that short for Executive Sense? Would like to see a different version with a totally new idea for this one. Good luck.
Your brief isn't a brief...it is a recitation of what a logo should be, not what the company represents. It is too hard to comment when you have no understanding of what the company does.
Like the others said, I'm not sure what the company stands for so its hard to comment on it. The typography looks professional but the symbol is kind of boring, also its hard to evaluate the symbol because I'm not sure what it should be representing.
I agree with above but why is the triangle way above the text?