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Experience Psychology

Brief from client 

Counselling and psychotherapy services. Looking for abstract themes of growth and change. Possibly represented by a tree or plant. This is a counselling service which provides counselling and therapy for adult clients.

Counselling and psychotherapy services. Looking for abstract themes of growth and change. Possibly represented by a tree or plant. This is a counselling service which provides counselling and therapy for adult clients.

1 Comments

Shawali's picture
1339 pencils
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Hi there.

This is waaaay too complicated. You tried to cram way too many ideas in one logo. You need to simplify drastically.

You have 4 main things going on here, which is 3 too many:
- The tricked ou X
- The stroked out font
- The i as a tree/plant.
- The super gimmicky "Xperience" spelling.

Add to that the terrible gradients and the dark blue background which makes the logo unreadable. Especially for a psychology business, it's better if the logo doesn't give people a headache ;)

Remember that a logo should be simple and memorable. The logo as whole should leave a lasting impression and not every individual sign and symbol you put in there. A logo should be simple but not simplistic, it can be complex but not complicated.

Keep it up!

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