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Explore Kos guide

Brief from client 

Guide of Kos Island Greece

1 Comments

Shawali's picture
1370 pencils
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Where to start...

There is way too much stuff going on here. This needs to be drastically simplified.

First off, you way too many elements: the tagline, the logo itself, the subtext ("guide") and the URL.You need to keep only logo, the rest shouldn't be part of it.

You also have way too many fonts. I count a total of 5, if you count the tricked out K. Stick to 1 main font and 1 complimenting one if you need a subtext.

Finally, you have too many symbols in the logo itself. The loop with the map, the K and the compass. First, never use cliparts in a logo. Everything should be yours, not someone else's. But alos, you need only 1. A logo should be simple and memorable. Having too many symbols just complicates things.

On a more positive note, you have 2 colors which is good. Although I'm not sure red and black are the best fit for a tourism business.

Hope that helps.

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