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Explore Kos guide

Brief from client 

Guide of Kos Island Greece


Shawali's picture
1376 pencils

Where to start...

There is way too much stuff going on here. This needs to be drastically simplified.

First off, you way too many elements: the tagline, the logo itself, the subtext ("guide") and the URL.You need to keep only logo, the rest shouldn't be part of it.

You also have way too many fonts. I count a total of 5, if you count the tricked out K. Stick to 1 main font and 1 complimenting one if you need a subtext.

Finally, you have too many symbols in the logo itself. The loop with the map, the K and the compass. First, never use cliparts in a logo. Everything should be yours, not someone else's. But alos, you need only 1. A logo should be simple and memorable. Having too many symbols just complicates things.

On a more positive note, you have 2 colors which is good. Although I'm not sure red and black are the best fit for a tourism business.

Hope that helps.

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